Who are you?

My name is Scott Roberts, Ph.D., and I'm a Social Psychologist and the Founder of PrimeMeTee. My academic experience has focused on how things in our environment (sights, sounds, smells, people) influence how we think, feel, and behave. I am a faculty member at the University of Maryland and teach several courses, including Introduction to Psychology, Persuasion, and the Psychology of Evil. Academic background aside, I owe much of my inspiration to my wife and son, who both make other people's lives better simply by being present in them. So I thought, "surely there must be a way to leverage what I've learned about the science to have a positive impact on others..."

What's the mission?

I created PrimeMeTee with one purpose - to design shirts that could deliver an uplifting message right at the moment people need them the most... when they see their own reflection. That concept led to a wide range of creations and styles, and I hope that you find one that resonates with you or someone you love.

I want wearing a PrimeMeTee to be as uplifting as possible, so I've committed to donating 10% of all profits to the Make a Wish Foundation... because what could be more uplifting than knowing we've helped grant wishes like that?